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Google ad grants guide for nonprofits

Introduction Welcome to the Google Ad Grants Guide for Nonprofits, written and developed by Tower33 founder and Lead Strategist, Anthony Miller.    Much of the information in this guide—in...

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How To Improve Reporting With Google Tag Manager

What is Google Tag Manager and how does it work Google Tag Manager is a tool that helps you track and record different web activities through code installed on...

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Updating Destination Goals In Google Analytics

It’s pretty common that over time webpages move around on a site, new landing pages are introduced, new thank you pages, new URL’s, etc. These are all instances and...

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Creating New Destination Goals in Google Analytics

Goals in Google Analytics are a powerful insights that help you better understand what value your visitors are providing. One common way for tracking goals is to use a...

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How Paid Search is Just Like Chipotle

It’s 11:30am and your grumbling tummy is screaming at you to go to lunch already. You grab a buddy and your BOGO coupon, and look up the nearest chipotle (“chipotle...

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SEO 101 – Proper SEO Page Optimization

It’s 2017 (as of writing this), organic search is more important than ever, and has been around for quite some time. Yet businesses of all size still are lacking...

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Increase Your Organic Traffic Immediately!

Let’s start with a caveat, if you don’t have any existing page 1 rankings on a search engine today, this post won’t be of much help to you. Sorry!...

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The Importance of Branding

Branding is more important than ever in today’s digital world. Creating a strong brand conveys credibility, quality and experience. Products have life cycles, but brands outlast products and many...

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Keyword Rank Tracking: Why It’s Nearly Useless in 2017

Once upon a time, everyone saw the same results for the same search. That is obviously no longer the case, the simple days of search engines are behind us....

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The Shark Tank Effect on SEO

If you are a fan of the ABC hit show Shark Tank like we are, then you’ve probably heard of the phenomenon, the Shark Tank effect. The term is...