Introduction Welcome to the Google Ad Grants Guide for Nonprofits, written and developed by Tower33 founder and Lead Strategist, Anthony Miller. Much of the information in this guide—in...
What is Google Tag Manager and how does it work Google Tag Manager is a tool that helps you track and record different web activities through code installed on...
It’s pretty common that over time webpages move around on a site, new landing pages are introduced, new thank you pages, new URL’s, etc. These are all instances and...
Goals in Google Analytics are a powerful insights that help you better understand what value your visitors are providing. One common way for tracking goals is to use a...
It’s 11:30am and your grumbling tummy is screaming at you to go to lunch already. You grab a buddy and your BOGO coupon, and look up the nearest chipotle (“chipotle...
It’s 2017 (as of writing this), organic search is more important than ever, and has been around for quite some time. Yet businesses of all size still are lacking...
Let’s start with a caveat, if you don’t have any existing page 1 rankings on a search engine today, this post won’t be of much help to you. Sorry!...
Branding is more important than ever in today’s digital world. Creating a strong brand conveys credibility, quality and experience. Products have life cycles, but brands outlast products and many...
Once upon a time, everyone saw the same results for the same search. That is obviously no longer the case, the simple days of search engines are behind us....
If you are a fan of the ABC hit show Shark Tank like we are, then you’ve probably heard of the phenomenon, the Shark Tank effect. The term is...