Stop wasting money on ineffective advertising
You have a budget to find new customers, but you’re not sure how you target your customer segments or how much your customer acquisition cost should be? Too many businesses waste money on advertising before getting clarity on their customer segmentation strategy.
Google Ads
Most think of Google as search, but the network has so much more to offer than merely text ads.
Facebook Ads
Audience targeting is a critical step in growing paid acquisition and reach.
Bing Ads
Expand your search volume and network reach to less competitive arenas.
LinkedIn Ads
Account-based marketing is growing in demand, and LinkedIn is the surest way to reach your professional audiences.
Zillow Ads
Zillow and affiliate networks control many of the impressions when thinking of real estate. Tap into this vast audience through promoted ads.
Twitter ads
A lesser played but often valuable social targeting site is Twitter, reaching professional audiences in more contextual ways.
A strategic approach to pay per click advertising
All customers are not created equal, learning about your key customers enables a segmentation strategy that empowers consistent growth.
Expect impact, don’t settle for activity.
You need expertise to help you to determine which customers to target, how to find them, and simplified messaging to convert them. Our segmentation process gives you a marketing expert in your corner to lead you to a long-term strategy focused on growth.
REQUEST PROPOSALLower Acquisition Costs
The driving goal is all about conversion. Identifying your targets, selectively targeting with creative media plans, and using tailored messaging frameworks lead to exponential conversion growth, dropping cost per acquisition in turn.
REQUEST PROPOSAL
1. Discovery
Identifying the unique products and services in your business, how your customers vary across segments, how they find you and your competitors, and the value proposition.
- Business discovery and insight research
- Product and service offerings and key customers
- Competitive mapping and positioning
- Market and audience orientation
2. Segmentation
How do your customers vary across your products and services, and what are the pains you alleviate compared to your competitors.
- Customer segmentation
- Customer research mapping
- Product and service positioning
- Value proposition and messaging frameworks
3. Planning
Equipped with understanding and direction, it’s critical that a cohesive plan illustrates the messaging coming to life across all customer touchpoints.
- Media planning and network outlines
- Landing page segmentation strategies
- Ad and copy messaging
- Conversion and goal tracking
4. Execution
Accurate and complete execution is critical to realize the impact that true strategic direction brings.
- Account structure and development
- Landing page design and optimization
- Account optimization through machine learning and analysis
- Measurement of strategy and outcome to guide refinement
Amazing Service, Even Better Performance
We're proud of the work we've done, and the clients we've helped along the way.
Working with us is easy.
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01
Request proposal
Share the details about your project, what you're looking for, and how we could help.
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02
Define a roadmap
Our strategic roadmap will outline opportunities and approaches based on our analysis of your business.
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03
Maximize your impact
Our value shows up immediately, but the goal is continued and consistent growth.
Do Good.
Be Great.
YEP. THAT’S OUR MOTTO.
Giving you the certified expertise for the confidence you need.
Our specific expertise ensures you have the right coverage where you need it. We strive for excellence, learning and failing forward, always seeking improvement, personally and professionally.
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Top Clutch PPC Agency
Google Certified Partner
Bing Certified Partner
LinkedIn Partner
TOP SAN DIEGO DIGITAL MARKETING AGENCIES
Creating PPC foundations for long-term growth
- Define and segment customers and personas.
- Build supporting messaging and experiences.
- Media planning approaches for maximum impact.