Stop wasting money on ineffective advertising

You have a budget to find new customers, but you’re not sure how you target your customer segments or how much your customer acquisition cost should be? Too many businesses waste money on advertising before getting clarity on their customer segmentation strategy. 

Google Ads

Most think of Google as search, but the network has so much more to offer than merely text ads.

Facebook Ads

Audience targeting is a critical step in growing paid acquisition and reach.

Bing Ads

Expand your search volume and network reach to less competitive arenas.

LinkedIn Ads

Account-based marketing is growing in demand, and LinkedIn is the surest way to reach your professional audiences.

Zillow Ads

Zillow and affiliate networks control many of the impressions when thinking of real estate. Tap into this vast audience through promoted ads.

Twitter ads

A lesser played but often valuable social targeting site is Twitter, reaching professional audiences in more contextual ways.

A strategic approach to pay per click advertising

All customers are not created equal, learning about your key customers enables a segmentation strategy that empowers consistent growth.

Expect impact, don’t settle for activity.

You need expertise to help you to determine which customers to target, how to find them, and simplified messaging to convert them. Our segmentation process gives you a marketing expert in your corner to lead you to a long-term strategy focused on growth.

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Your pay per click strategy should help you:

Lower Acquisition Costs

The driving goal is all about conversion. Identifying your targets, selectively targeting with creative media plans, and using tailored messaging frameworks lead to exponential conversion growth, dropping cost per acquisition in turn.

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1. Discovery

Identifying the unique products and services in your business, how your customers vary across segments, how they find you and your competitors, and the value proposition.

  • Business discovery and insight research
  • Product and service offerings and key customers
  • Competitive mapping and positioning
  • Market and audience orientation

2. Segmentation

How do your customers vary across your products and services, and what are the pains you alleviate compared to your competitors.

  • Customer segmentation
  • Customer research mapping
  • Product and service positioning
  • Value proposition and messaging frameworks

3. Planning

Equipped with understanding and direction, it’s critical that a cohesive plan illustrates the messaging coming to life across all customer touchpoints.

  • Media planning and network outlines
  • Landing page segmentation strategies
  • Ad and copy messaging
  • Conversion and goal tracking

4. Execution

Accurate and complete execution is critical to realize the impact that true strategic direction brings.

  • Account structure and development
  • Landing page design and optimization
  • Account optimization through machine learning and analysis
  • Measurement of strategy and outcome to guide refinement

Amazing Service, Even Better Performance

We're proud of the work we've done, and the clients we've helped along the way.

  • 198%

    Increase in conversion rate

  • 525%

    Increase in Collective Impact conversions

  • 2500%

    Increase in volunteer signups

"The team at Tower33 consistently delivers high quality work while staying abreast on the most innovative trends. As the sole Digital Marketing Manager overseeing all digital strategies and channels for my nonprofit organization, I need a strong resource in my corner. I appreciate working with an agency that I can trust that has a high level of integrity!"

Jessica Carlin // Marketing Director

United Way
  • 43%

    Decrease in cost per purchase

  • 47%

    Increase in conversion rates

  • 17%

    Decrease in CPC

"Tower33 has been a true joy to work with. From strategic direction, to media selection, to analytical insights - they hit the mark with the digital leadership. Antenna79 needed."

Michael Krupinsky // Director of eCommerce

Pong Case
  • 395%

    Increase in revenue

  • 33%

    Increase in conversion rates

  • 30%

    Decrease in cost per purchase

"In an age where online brand experiences can define a small company, ALOHA Collection is extremely fortunate to work with Tower 33's talented team. Their strategic expertise and ongoing dedication to representing us authentically in the digital space are awesome. Although online opportunities seem to be evolving at an overwhelming pace, I always feel smart after a client meeting with Tower 33. Plus they are super rad people."

Kellie Davidson // Marketing Director

ALOHA Collections
  • 200%

    Increase in web sales

  • 159%

    Increase in organic traffic

  • 45%

    Increase in conversion rates

"After the site redesign, the client's direct to consumer sales went up 200%. Tower33 helped to guide the client throughout the entire project, going above and beyond what the original scope had laid out. Tower33 offered development guidance after the client's other vendors came up short. "

Tennille Hopper // Design Lead

Elliptigo
  • 125%

    Increase in lead volume

  • 356%

    Increase in revenue

  • 178%

    Increase in conversion rate

"My experience in working with T33 has been great, my firm has been working with them now for 5 years. I always feel like they truly care about our success and the relationship has always felt more like a business partner vs an agency relationship. Extremely sharp group in tune with the quickly evolving digital space!"

Chris Butt // Managing Partner

Premier Fitness Camp
  • 220%

    Increase in organic traffic

  • 1000%

    Increase in #1 key rank

  • 57%

    Increase in conversion rates

"Anthony and his team are amazing. I worked with him about 6 months and he got me to the top spot for the main google keywords I was going after. They provide a great report that shows what they are doing, when they are doing it, and why. They make it really easy to understand for someone who is not techy like me. I have referred them to a few friends already. It is really hard to find a honest and competent SEO company and Tower33 is it! Highly recommend."

Steve Welty // Founder and CEO

Good Life Property Management

Working with us is easy.

Do Good.
Be Great.

YEP. THAT’S OUR MOTTO.

Giving you the certified expertise for the confidence you need.

Our specific expertise ensures you have the right coverage where you need it. We strive for excellence, learning and failing forward, always seeking improvement, personally and professionally.

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Top Clutch PPC Agency

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TOP SAN DIEGO DIGITAL MARKETING AGENCIES

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PPC Guide

Creating PPC foundations for long-term growth

PPC Guide
  • Define and segment customers and personas.
  • Build supporting messaging and experiences.
  • Media planning approaches for maximum impact.
Fill out the form below to download your guide.