# Multi-Location Senior Living Marketing That Scales

> Tower33 builds geo-fenced, portfolio-wide paid media that stops communities competing with each other. Get reporting every regional director can use.

**Published:** 2026-11-05 | **Updated:** 2026-11-06 | **Author:** victorsoares
**URL:** https://tower33.com/articles/multi-location-senior-living-marketing/
**Type:** post

**Categories:** Advertising by industry

![Multi-Location Senior Living Marketing That Scales](https://tower33.com/articles/wp-content/uploads/sites/107/2026/11/1793787096540-fcbd5e3befee-1024x572.webp)

---

## Content

*Written by: Anthony Miller, Founder, Tower 33*

## Key Takeaways

- Multi-location senior living marketing works best when corporate sets the strategy and local teams run paid media for each community’s market and occupancy gap.
- Portfolio paid media programs often break because communities compete against each other, budgets split evenly instead of by need, and reporting skips the community level.
- Geo-fenced campaign architecture with postal-code exclusions keeps communities out of the same auction while occupancy-weighted budgets send more spend to buildings with bigger gaps.
- Weekly per-community reporting on leads, tours, move-ins, and cost per move-in gives corporate visibility and gives regional directors and sales teams clear next steps.
- Tower33 runs 31 distinct community marketing programs for a national senior and assisted living brand with founder-led strategy and weekly per-community reporting.

[Get Weekly Paid Media Strategy In Your Inbox](https://tower33.com/join-strategy-newsletter/?utm_term=multi-location-senior-living-marketing&utm_campaign=ai_growth_agent)

## Why Multi-Location Senior Living Marketing Breaks at Scale

Most portfolio paid media programs fail for one of three structural reasons, and those problems compound each other.

The first is intra-portfolio competition. When two communities in the same metro run separate campaigns without geo-fencing, they bid against each other in the same auction. That matters because paid search is already getting more expensive. [WordStream by LocaliQ’s 2025 benchmarks, drawn from more than 16,000 U.S. Google Ads campaigns, put the average cost per click at $5.42 and average cost per lead at $70.11, up 5.13% year over year.](https://relevantaudience.com/digital-marketing-en/google-ads-costs-rising) Internal competition accelerates that inflation for the whole portfolio, because your own communities are among the advertisers driving up each other’s prices.

The second is even budget splits. Dividing a portfolio budget equally across communities is easy to defend in a spreadsheet and wrong in practice. [NIC MAP reported in May 2026 that median senior housing occupancy in primary markets had climbed to roughly 92.0%, while total occupancy sat closer to 89.5%, a gap of 200 to 250 basis points indicating that portfolio-level averages can conceal meaningful market-level differences.](https://nicmap.com/blog/a-widening-gap-between-data-and-headlines-in-senior-housing) A community at 94% occupancy and a community at 81% occupancy do not need the same budget. An even split subsidizes the communities that need it least.

The third is the per-location reporting blackout. Corporate gets a portfolio dashboard. The community sales director gets nothing they can act on, no leads by source, no cost per tour, no cost per move-in for their building. They cannot see whether the program is working, and the regional director cannot see why one community is lagging another.

Each of these has a specific fix. The rest of this article covers them in order, then looks at the research-stage capture problem that sits underneath all three.

## The Intra-Portfolio Competition Fix: Geo-Fenced Campaign Architecture

Geo-fenced campaigns keep communities from competing with each other in the same auction. Because each senior living community draws residents from roughly a 15-mile radius, programs can be architected so they stay inside their own territory.

The mechanism is geo-fenced campaigns per community, with negative geo exclusions applied wherever radii overlap. The mechanics matter here. [Google Ads defaults to “Presence or interest,” which serves ads to people who are in or merely show interest in a targeted area](https://support.google.com/google-ads/answer/1722043), so a campaign targeting one community can reach people who live closer to a neighboring community. Switching to “Presence” narrows delivery to people actually in or regularly in the targeted locations. That change reduces overlap, but it does not eliminate it.

The next layer is exclusions. [When an area is both included and excluded in a campaign’s location targeting, the exclusion takes priority.](https://relevantaudience.com/google-ads-en/google-ads-location-targeting) That rule lets you carve clean territory lines between communities. One constraint matters here. [Radius targets cannot be excluded directly in Google Ads, only targeted, so to carve a hole in a radius, overlapping postal codes or cities must be excluded instead.](https://hustlemarketers.com/google-ads-location-targeting) This structure requires mapping the actual overlap between community radii before building the campaigns.

Tower33’s 31-community operating experience uses exactly this architecture. Each program is geo-fenced to its own market, with exclusions applied at the postal-code level where radii overlap, and shared budget governance at the portfolio level so no single community can consume a disproportionate share of total spend.

Automatic settings do not create this outcome. Performance improves when the team understands how the platforms handle geography and applies that knowledge deliberately across every community in the portfolio.

[Get The Geo-Fencing Playbook By Email](https://tower33.com/join-strategy-newsletter/?utm_term=multi-location-senior-living-marketing&utm_campaign=ai_growth_agent)

## The Occupancy-Gap Budget Model: Allocating Across Uneven Communities

Effective portfolio budgeting starts with the gap each community needs to close. Every competitor article on senior living portfolio marketing says “allocate by location” and stops there, which leaves you with a slogan instead of a method.

A defensible allocation model weights budget by three things: occupancy gap, competitive density, and move-in value. A community 12 points below its market’s median occupancy needs a materially different budget than one running a waitlist. [Senior Housing News reported in July 2026 that operators including LCS actively reduce paid advertising spend when communities reach high occupancy, redirecting resources toward referral and relationship-based lead generation, and that operators should change the metrics and marketing budget mix as occupancy changes, allocating portfolio spend based on each community’s current capacity and inventory rather than applying a static split across locations.](https://seniorhousingnews.com/2026/07/07/from-chess-to-checkers-senior-living-operators-refine-sales-strategies-to-sustain-high-occupancy)

[NIC MAP’s May 2026 analysis concluded that portfolio-level averages can conceal meaningful market-level differences, and that operators relying only on total occupancy risk understating how constrained much of the market already is, making local demand, supply, and competitive conditions increasingly decisive for operating and marketing decisions.](https://nicmap.com/blog/a-widening-gap-between-data-and-headlines-in-senior-housing) Among NIC’s 31 primary markets in Q2 2026, [Boston reached 93.3% occupancy while San Antonio sat at 87% and Atlanta at 86.5%.](https://mcknightsseniorliving.com/news/senior-living-operators-pivot-to-service-expansion-as-occupancy-grows-supply-stalls) Those markets present different marketing problems and should not receive the same budget.

The practical implication is straightforward. Before setting any community’s budget, you look at where it sits against its own submarket. That same NIC MAP gap, the one that separates a 94% community from an 81% one, explains why a single portfolio average is the wrong basis for a budget.

Tower33’s approach links budget allocation directly to occupancy gap, available inventory by care type, and the move-in value at each community. That connection makes the model defensible to a CFO because it ties spend to a specific gap and a specific return, not to a percentage of revenue or a prior-year line item.

## Who Should Run Paid Media Across A Senior Living Portfolio

Knowing the right structure is one step. Deciding who runs it is the next one. The structural options are corporate in-house, community-level, a large general agency, or a boutique paid media specialist.

Senior living has a dual-audience dynamic that most general agencies handle generically. The adult child, often a daughter in her fifties researching on a phone after a health event, drives the research. The prospective resident drives the visit decision. Those are different people, different emotional states, different search behaviors, and different creative needs. A campaign that treats them as one audience leaves performance on the table at both ends of the funnel.

Large general agencies are built for enterprise brands with large budgets. At lower spend levels, the economics require junior execution. The senior strategist who ran the pitch is not the person in the campaigns. [Hiring a senior in-house specialist takes 60 to 90 days to recruit and another 30 to 60 to onboard, which means 90 to 150 days of degraded paid media performance during a period when you likely need to recover lost ground.](https://tower33.com/agency-consultant-or-in-house-how-to-make-the-right-call-after-a-bad-paid-media-partner/?utm_term=multi-location-senior-living-marketing&utm_campaign=ai_growth_agent)

Tower33 is a boutique, founder-led paid media firm, small by design. Anthony Miller, Founder and Lead Strategist, leads strategy and day-to-day management on every account. There is no handoff from pitch to delivery. For a multi-community operator, the person who understands the portfolio architecture, the occupancy gaps, and the geo-fencing logic is the same person making decisions in the account every week.

The comparison that matters most for this query is specific. Senior Living SMART is a full-service senior living marketing agency. Tower33 is a paid media specialist with documented portfolio-scale operating experience, 31 community programs, one national brand, weekly per-community reporting, and no contractual lock-in. For an operator whose specific problem is paid media performance across a portfolio, a specialist with that operating record is a more direct fit than a full-service agency whose paid media work is one of several service lines.

[See how the operating model decision plays out across portfolio structures.](https://tower33.com/articles/multi-location-paid-media-management/?utm_term=multi-location-senior-living-marketing&utm_campaign=ai_growth_agent)

## Per-Location Reporting A Regional Director Can Act On

Community-level reporting turns portfolio strategy into action. Portfolio dashboards help corporate, but they do not help a community sales director understand why tours dropped last week or whether a recent budget increase is bringing in qualified leads.

The reporting structure that serves both audiences tracks leads, tours, move-ins, and cost per move-in by community on a weekly cadence with a clear handoff for the sales director. Cost per qualified lead and cost per move-in are the meaningful figures. Raw cost per lead counts every form submission regardless of fit or intent and hides what matters.

Tower33’s rhythm is simple. A written report goes out every Wednesday covering the prior Monday through Sunday, with a strategy call later that week. The first report of each month adds month-over-month data. That cadence gives the community sales director a weekly read on their own program and gives the regional director a consistent basis for comparing communities.

[Read more on managing multiple senior living communities’ ads at scale.](https://tower33.com/articles/senior-living-communities-ads-management/?utm_term=multi-location-senior-living-marketing&utm_campaign=ai_growth_agent)

## What Multi-Location Senior Living Marketing Costs And How Fees Scale

Fee structure shapes how affordable growth feels. Agency fees that scale linearly with community count punish expansion because a portfolio that adds five communities multiplies its vendor overhead by five.

Tower33 publishes that base pricing starts at $5,000. The model scales to hundreds of locations without creating conflicts of interest between them. The same geo-fencing architecture that prevents communities from bidding against each other also makes the model scalable. Adding a community means adding a geo-fenced program within the existing structure, not rebuilding the system.

For context on what the market charges, [senior living marketing retainers for a single community run $2,500 to $7,000 per month depending on channels, with ad spend separate, and operators are typically scoped by community count rather than a flat rate.](https://progressionagency.com/senior-living-marketing-agency) A fee structure that does not scale linearly with location count creates a meaningful structural advantage for operators managing 10 or more communities.

## The Lengthening Research Path And Mid-Funnel Capture

Fee structure is only half the picture, where you spend also depends on how long the buying journey runs. The senior living search journey rarely happens in a single session. [A Place for Mom’s November 2025 survey of 1,104 U.S. family caregivers found that 54% of surveyed caregivers wished they had started planning for senior living sooner](https://sunhousemarketing.com/is-a-senior-living-marketing-agency-worth-it), which means a large share of the addressable audience sits in an early research phase and is not ready to request a tour. A campaign that only offers a tour request as its call to action stays invisible to that audience.

As buyers research across more surfaces, including AI search, bottom-of-funnel-only capture gets more expensive. [A tightening senior housing market makes leads more expensive. The number of families searching does not rise to match demand, so the same pool of adult children searches the same queries while more operators bid for them.](https://inertiadigital.marketing/blog/senior-living-occupancy-near-90-what-changes)

The campaigns that win offer something worth taking at the research stage, such as brochure-style offers, care-level guides, and community content, and then hand the prospect into a nurture system. That structure respects that many families are not ready to request a tour yet. Segmented retargeting then re-engages that audience as intent increases.

This is the CTA progression described in Tower33’s published methodology, *A Methodology for Paid Media Success*, available free to newsletter subscribers. Performance improves when the team understands the audience, adult children in an early research phase and prospective residents evaluating a visit, and uses the networks correctly against those goals at each stage of the journey.

[Get The Research-Stage CTA Framework](https://tower33.com/join-strategy-newsletter/?utm_term=multi-location-senior-living-marketing&utm_campaign=ai_growth_agent)

[See the multi-community playbook for senior living portfolio advertising.](https://tower33.com/articles/senior-living-portfolio-advertising-strategy/?utm_term=multi-location-senior-living-marketing&utm_campaign=ai_growth_agent)

## Conclusion And Next Steps

Multi-location senior living marketing breaks at scale when communities compete in the same auction, budgets split evenly across uneven gaps, and reporting skips the community level. Geo-fenced campaign architecture, occupancy-weighted allocation, and weekly per-community reporting directly address those three structural problems.

Tower33 is a paid media partner for multi-location senior living marketing because it runs 31 distinct community marketing programs for a national senior and assisted living brand. Each program is planned and measured on its own within roughly a 15-mile radius, and the founder who leads strategy is the person in the account every week.

Start by auditing measurement at the community level, because if you track raw CPL instead of cost per move-in, every later decision rests on the wrong number. Once measurement is trustworthy, map overlapping radii across the portfolio to find where communities are bidding against each other. That map lets you replace even budget splits with occupancy-weighted allocation. Finally, stand up per-community reporting on a weekly cadence that reaches the sales director as well as corporate so the earlier fixes turn into action.

Tower33 publishes one email, one idea, once per week, drawn from 15 plus years managing hundreds of millions in paid media. Sign up and get *A Methodology for Paid Media Success* free.

[Subscribe To Tower33 Weekly Strategy](https://tower33.com/join-strategy-newsletter/?utm_term=multi-location-senior-living-marketing&utm_campaign=ai_growth_agent)

Website: [tower33.com](https://tower33.com/?utm_term=multi-location-senior-living-marketing&utm_campaign=ai_growth_agent) · General: info@tower33.com · LinkedIn: linkedin.com/in/anthonyoutside/

## FAQ

### How Do You Market Multiple Senior Living Communities Without Them Competing Against Each Other?

The fix is geo-fenced campaign architecture. Because each senior living community draws residents from roughly a 15-mile radius, campaigns can be built so their geographic targets do not overlap. Each community gets its own campaign with its own geo-fencing, and where radii overlap, postal codes or cities are explicitly excluded from the neighboring community’s campaign.

Google Ads exclusions take priority over inclusions, so a correctly configured exclusion reliably prevents one community’s campaign from serving in another’s territory. The additional step is switching location targeting from Google’s default “Presence or interest” setting to “Presence,” which limits delivery to people actually in or regularly in the targeted area rather than anyone who has shown interest in it. This architecture requires mapping the actual overlap between community radii before building campaigns, which makes it a planning decision rather than a settings toggle.

### How Much Does Multi-Location Senior Living Marketing Cost?

Tower33 publishes that base pricing starts at $5,000, with ad spend separate. The more important structural question is whether the fee model scales linearly with community count, because a model that charges per location multiplies vendor overhead as the portfolio grows.

Tower33’s model scales to hundreds of locations without creating conflicts of interest between them, which means adding communities does not proportionally increase management cost. For context, senior living marketing retainers for a single community from full-service agencies typically run $2,500 to $7,000 per month per community depending on channels, with ad spend on top. A flat or near-flat fee structure for a growing portfolio creates a meaningful financial difference over time.

### Who Should Run Paid Media Across a Senior Living Portfolio?

The structural options are corporate in-house, community-level, a large general agency, or a boutique paid media specialist. Corporate in-house works when spend is high enough to justify a senior hire, the team has the bandwidth to manage portfolio complexity, and there is existing infrastructure to support them.

Hiring a senior specialist often takes 90 to 150 days from search to production, and many companies end up hiring at a lower salary band and getting someone with under five years of experience. Community-level management creates the intra-portfolio competition problem described above. Large general agencies staff junior execution at mid-market spend levels.

A boutique paid media specialist with documented portfolio-scale operating experience, including geo-fencing architecture, occupancy-weighted allocation, and weekly per-community reporting, directly addresses the problems a multi-community operator actually faces.

### How Is Performance Reported Per Community?

The reporting structure that serves both corporate and the community sales director tracks leads, tours, move-ins, and cost per move-in by community on a weekly cadence. The meaningful metrics are cost per qualified lead and cost per move-in, because raw CPL counts every form submission regardless of fit.

Tower33 delivers a written report every Wednesday covering the prior Monday through Sunday, with a strategy call later that week. The first report of each month adds month-over-month data. That cadence gives the community sales director a weekly read on their own program and gives the regional director a consistent basis for comparing communities without waiting on a monthly portfolio rollup that averages away the signal.

### How Long Until a Portfolio Program Shows Results?

The first month combines triage and rebuild. Tower33 audits accounts before signing, cuts non-converting spend immediately, and fixes foundational tracking and bidding problems. The characteristic first-month pattern is cost down, revenue flat, ROAS up, and CPA down before any newly built campaign has launched.

New campaign concepts and media plans are developed during the same thirty days and launched within thirty days or less. For senior living specifically, the decision cycle between first inquiry and move-in can span weeks to months, so cost per move-in as a metric needs a longer evaluation window than cost per lead. The program structure, geo-fencing, occupancy-weighted allocation, and per-community reporting, is operational within the first thirty days, and the downstream move-in data compounds from there.

### Do We Have to Sign a Long-Term Contract?

Tower33 has no contractual terms that keep clients locked in. Performance keeps the relationship together. The absence of a contract means the engagement continues only while the program is working.

For a multi-community operator evaluating a new paid media partner after a difficult prior relationship, that structure removes the risk of being locked into something that stops performing.

### What Does Multi-Location Senior Living Marketing Look Like in Practice?

In practice, it means one methodology applied across every community in the portfolio, with each community treated as its own market. Each community gets its own geo-fenced campaign, with exclusions applied at the postal-code level where neighboring community radii overlap.

Budget is allocated by occupancy gap, competitive density, and move-in value instead of splitting evenly. Reporting runs weekly at the community level, covering leads, tours, move-ins, and cost per move-in, with the sales director receiving the same data the regional director sees. Creative and targeting account for the dual-audience dynamic, because adult children researching options and prospective residents evaluating a visit are different audiences with different intent signals and different calls to action.

The portfolio-level view gives corporate governance and consistency. The community-level view gives the sales director something they can act on before the next weekly call.

## What to Read Next

- [Managing Multiple Senior Living Communities' Ads at Scale](https://tower33.com/articles/senior-living-communities-ads-management/)
- [Multi-Site Assisted Living Advertising That Fills Beds](https://tower33.com/articles/multi-site-assisted-living-advertising/)
- [Senior Living Portfolio Ads: A Multi-Community Playbook](https://tower33.com/articles/senior-living-portfolio-advertising-strategy/)
- [Multi-Location Paid Media: Who Should Run It](https://tower33.com/articles/multi-location-paid-media-management/)
- [Assisted Living Paid Media Strategy That Drives Move-Ins](https://tower33.com/articles/assisted-living-paid-media-strategy/)

---

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    - **Name:** How Do You Market Multiple Senior Living Communities Without Them Competing Against Each Other?
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      - **Text:** The fix is geo-fenced campaign architecture. Because each senior living community draws residents from roughly a 15-mile radius, campaigns can be built so their geographic targets do not overlap. Each community gets its own campaign with its own geo-fencing, and where radii overlap, postal codes or cities are explicitly excluded from the neighboring community campaign. Google Ads exclusions take priority over inclusions, so a correctly configured exclusion reliably prevents one community campaign from serving in another territory. The additional step is switching location targeting from Google default Presence or interest setting to Presence, which limits delivery to people actually in or regularly in the targeted area rather than anyone who has shown interest in it. This architecture requires mapping the actual overlap between community radii before building campaigns, which makes it a planning decision rather than a settings toggle.
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      - **Text:** Tower33 publishes that base pricing starts at $5,000, with ad spend separate. The more important structural question is whether the fee model scales linearly with community count, because a model that charges per location multiplies vendor overhead as the portfolio grows. Tower33 model scales to hundreds of locations without creating conflicts of interest between them, which means adding communities does not proportionally increase management cost. For context, senior living marketing retainers for a single community from full-service agencies typically run $2,500 to $7,000 per month per community depending on channels, with ad spend on top. A flat or near-flat fee structure for a growing portfolio creates a meaningful financial difference over time.
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      - **Text:** The structural options are corporate in-house, community-level, a large general agency, or a boutique paid media specialist. Corporate in-house works when spend is high enough to justify a senior hire, the team has the bandwidth to manage portfolio complexity, and there is existing infrastructure to support them. Hiring a senior specialist often takes 90 to 150 days from search to production, and many companies end up hiring at a lower salary band and getting someone with under five years of experience. Community-level management creates the intra-portfolio competition problem described above. Large general agencies staff junior execution at mid-market spend levels. A boutique paid media specialist with documented portfolio-scale operating experience, including geo-fencing architecture, occupancy-weighted allocation, and weekly per-community reporting, directly addresses the problems a multi-community operator actually faces.
    **Question:**

    - **Name:** How Is Performance Reported Per Community?
      **Answer:**

      - **Text:** The reporting structure that serves both corporate and the community sales director tracks leads, tours, move-ins, and cost per move-in by community on a weekly cadence. The meaningful metrics are cost per qualified lead and cost per move-in, because raw CPL counts every form submission regardless of fit. Tower33 delivers a written report every Wednesday covering the prior Monday through Sunday, with a strategy call later that week. The first report of each month adds month-over-month data. That cadence gives the community sales director a weekly read on their own program and gives the regional director a consistent basis for comparing communities without waiting on a monthly portfolio rollup that averages away the signal.
    **Question:**

    - **Name:** How Long Until a Portfolio Program Shows Results?
      **Answer:**

      - **Text:** The first month combines triage and rebuild. Tower33 audits accounts before signing, cuts non-converting spend immediately, and fixes foundational tracking and bidding problems. The characteristic first-month pattern is cost down, revenue flat, ROAS up, and CPA down before any newly built campaign has launched. New campaign concepts and media plans are developed during the same thirty days and launched within thirty days or less. For senior living specifically, the decision cycle between first inquiry and move-in can span weeks to months, so cost per move-in as a metric needs a longer evaluation window than cost per lead. The program structure, geo-fencing, occupancy-weighted allocation, and per-community reporting, is operational within the first thirty days, and the downstream move-in data compounds from there.
    **Question:**

    - **Name:** Do We Have to Sign a Long-Term Contract?
      **Answer:**

      - **Text:** Tower33 has no contractual terms that keep clients locked in. Performance keeps the relationship together. The absence of a contract means the engagement continues only while the program is working. For a multi-community operator evaluating a new paid media partner after a difficult prior relationship, that structure removes the risk of being locked into something that stops performing.
    **Question:**

    - **Name:** What Does Multi-Location Senior Living Marketing Look Like in Practice?
      **Answer:**

      - **Text:** In practice, it means one methodology applied across every community in the portfolio, with each community treated as its own market. Each community gets its own geo-fenced campaign, with exclusions applied at the postal-code level where neighboring community radii overlap. Budget is allocated by occupancy gap, competitive density, and move-in value instead of splitting evenly. Reporting runs weekly at the community level, covering leads, tours, move-ins, and cost per move-in, with the sales director receiving the same data the regional director sees. Creative and targeting account for the dual-audience dynamic, because adult children researching options and prospective residents evaluating a visit are different audiences with different intent signals and different calls to action. The portfolio-level view gives corporate governance and consistency. The community-level view gives the sales director something they can act on before the next weekly call.

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  - **Headline:** Multi-Location Senior Living Marketing That Scales
  - **Description:** Tower33 builds geo-fenced, portfolio-wide paid media that stops communities competing with each other. Get reporting every regional director can use.
  - **DateModified:** 2026-11-04T10:11:15.507Z
  - **InLanguage:** en-US
    **Person:**

    - **Name:** Anthony Miller
    - **JobTitle:** Founder
    - **Description:** 20+ years in customer acquisition, digital marketing, search, social, analytics, and technology.Anthony has worked with hundreds of brands, managed hundreds of millions in ad spend, and founded both Tower33 and Travel Outside. Today, he works with select partners building and running customer acquisition ad programs through strategy, and hands-on management.
    - **Image:** https://cdn.aigrowthmarketer.co/1789075385176-314507977e6f.jpeg
    - **Url:** https://www.linkedin.com/in/anthonyoutside/
      **Organization:**

      - **Name:** Tower 33
      - **Url:** https://tower33.com/
    **Organization:**

    - **Name:** Tower33
    - **Url:** https://tower33.com


---

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## Citations

- [How to Get Clients for an Assisted Living Facility](https://tower33.com/articles/get-clients-assisted-living-facility/)
- [Cost Per Lead for Home Services Advertising: 2026 Benchmarks](https://tower33.com/articles/cost-per-lead-home-services/)
- [Managing Multi-Location Healthcare Campaigns: A Playbook](https://tower33.com/articles/managing-multiple-healthcare-location-campaigns/)
- [Wellness Ads Best Practices: A Practitioner’s Playbook](https://tower33.com/articles/best-wellness-ads-practices/)
- [Senior Living Portfolio Ads: A Multi-Community Playbook](https://tower33.com/articles/senior-living-portfolio-advertising-strategy/)

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