# How To Choose a Wellness Advertising Agency

> Not all wellness agencies are built the same. Tower33 shares the decision framework marketing leaders use to find the right fit. See how we work.

**Published:** 2026-10-14 | **Updated:** 2026-10-31 | **Author:** victorsoares
**URL:** https://tower33.com/articles/choose-wellness-advertising-agency/
**Type:** post

**Categories:** Advertising by industry

![How To Choose a Wellness Advertising Agency](https://tower33.com/articles/wp-content/uploads/sites/107/2026/10/1791889865324-317697aa2fcf-1024x572.webp)

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## Content

*Written by: Anthony Miller, Founder, Tower 33*

## Key Takeaways For Wellness Marketing Teams

- Wellness advertising agencies must navigate FTC substantiation, FDA supplement rules, and platform health-vertical policies that general agencies do not encounter.
- Choosing the right agency structure, whether large, small generalist, boutique specialist, or in-house, directly impacts campaign performance, continuity, and accountability.
- Wellness lead-gen economics require measuring cost per qualified lead and cost per converted lead, not raw CPL, because most wellness brands sell subscriptions or consultations rather than one-time products.
- Common mistakes include hiring on price, accepting vanity reporting without revenue metrics, and choosing generalists unfamiliar with health-vertical platform policies.
- Tower33 is a boutique specialist that provides founder-led strategy, owner-level account access, and no contractual lock-in for wellness brands managing $500K–$5M in annual ad spend.

[Get The Wellness Paid Media Playbook](https://tower33.com/join-strategy-newsletter/?utm_term=choose-wellness-advertising-agency&utm_campaign=ai_growth_agent)

## Why Choosing A Wellness Advertising Agency Is Different

Advertising a supplement, clinic, fitness offering, or wellness service differs from advertising a generic consumer product. The claims you can make, the platforms that will approve your creative, and the way a lead becomes revenue all carry category-specific constraints. An agency that has never operated inside those constraints will build campaigns that get disapproved, rewritten, or run with claims that create legal exposure, and you often discover the problem only after the damage.

The operational consequences show up in four places: acquisition efficiency, claim substantiation risk, platform policy compliance, and the difference between raw cost per lead (CPL) and cost per qualified or converted lead. A wellness brand marketing agency that cannot speak fluently to all four operates as a generalist wearing wellness branding. The vetting questions later in this guide help you surface that distinction before you commit.

## How Wellness Advertising Differs From Standard D2C Advertising

The compliance dimension is where most generalist agencies fail, and most search results on “wellness advertising agency” skip this entirely.

**FTC Substantiation.** The [FTC’s Health Products Compliance Guidance (December 2022)](https://ftc.gov/business-guidance/resources/health-products-compliance-guidance) requires advertisers to substantiate all objective product claims, express or implied, before an ad runs. The FTC defines “competent and reliable scientific evidence” as tests, analyses, research, or studies conducted and evaluated objectively by qualified experts using methods generally accepted in the field. This standard applies to ad copy, landing pages, email, creator content, and packaging inserts. It also applies to implied claims: a brochure showing doctors in lab coats likely implies a “clinically proven” claim even without those words. An agency that has never navigated this will write copy that sounds fine internally and creates legal exposure externally.

The [FTC Endorsement Guides At 16 CFR Part 255 (July 2023)](https://ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255) extend this obligation to creator and influencer content. An advertiser cannot use an endorsement to carry a claim it could not make directly. Material connections such as payment, free products, or affiliate commissions must be disclosed clearly and conspicuously where the endorsement appears. Agencies managing influencer programs for wellness brands are responsible for training, monitoring, and correcting noncompliant posts.

**FDA Rules.** The [FDA’s Dietary Supplement Framework](https://fda.gov/food/dietary-supplements) draws a hard line between structure/function claims and disease claims. A structure/function claim describes an effect on the body’s normal function, such as “supports immune function” or “calcium builds strong bones.” A disease claim says a product diagnoses, treats, cures, or prevents a disease. The moment a supplement crosses that line, the FDA treats it as an unapproved drug.

Under 21 CFR 101.93, structure/function claims require a fixed disclaimer: “This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.” The disclaimer must appear in boldface, no smaller than one-sixteenth of an inch, adjacent to the claim. Its absence on a destination page creates a compliance failure, independent of the claim’s wording. A supplement marketing agency that does not understand this distinction will build campaigns that cross the line without knowing it.

**Platform Health-Vertical Ad Policies.** Google Ads, Microsoft Ads, and Meta each apply additional restrictions and certification requirements to health and wellness advertisers that shape targeting, creative, and landing page structure. [Google’s Healthcare And Medicines Policy](https://outerboxdesign.com/articles/digital-marketing/health-and-wellness-advertising-restrictions-on-google-ads-keeping-your-campaigns-compliant) prohibits claims that a product is safe or effective for preventing, curing, or treating a disease, bans several ingredient categories outright, and requires LegitScript certification for online pharmacies, telemedicine providers, and addiction treatment services. Google’s Personalized Advertising policy forbids using ad personalization to deliver content related to chronic health conditions, disabilities, or physical and mental health conditions.

[Meta’s Personal Attributes Policy](https://ichelonconsulting.com/us/meta-ads-healthcare-restrictions-deep-guide-2026) prohibits ad content that asserts or implies knowledge of a person’s medical condition, mental health state, or physical attribute. “Struggling with joint pain?” is prohibited framing regardless of vertical. [Microsoft Ads’ Health Advertising Policies](https://outerboxdesign.com/articles/digital-marketing/health-and-wellness-advertising-restrictions-on-google-ads-keeping-your-campaigns-compliant) are generally more restrictive than Google’s, prohibiting clinical trial recruitment ads entirely and requiring LegitScript certification for pharmaceutical sellers. An agency that has never run campaigns under these policies will build creative that gets disapproved and accounts that accumulate policy violations, sometimes without the client knowing why performance degraded.

[Get The Health-Vertical Compliance Checklist](https://tower33.com/join-strategy-newsletter/?utm_term=choose-wellness-advertising-agency&utm_campaign=ai_growth_agent)

## Wellness Lead-Gen Economics: Why CPL Is The Wrong Number

Wellness brands rarely sell a one-time product. They book consultations, fill memberships, start subscriptions, or admit residents. Those models do not behave like standard e-commerce return on ad spend (ROAS), and measuring them the same way produces decisions that look rational on a dashboard while losing money in the business.

The three numbers that matter are cost per lead (CPL), cost per qualified lead, and cost per converted lead. CPL counts every form submission. Cost per qualified lead counts only the submissions that meet your actual buyer criteria. Cost per converted lead counts only the ones that became paying customers. In wellness lead-gen, the last two map to revenue. CPL alone does not. CuFinder’s 2026 Fitness And Wellness Benchmarks report health and wellness brands averaging a $52 search cost per acquisition and $44 social/display cost per acquisition, with a $640 customer lifetime value (LTV) and 74% annual retention, which makes the front-end acquisition cost economically viable only when retention is factored in.

Subscription and retention brands should measure differently still. LTV, retention curves, and payback windows matter more than a single-transaction ROAS. [EGGKNITE’s Wellness Benchmarks](https://eggknite.com/blog/health-wellness-marketing-benchmarks) illustrate the math: a $45 order at 60% contribution margin, reordered six times a year with 1.5 years of average retention, yields roughly $243 in lifetime contribution versus $27 from the first order alone. A wellness brand that evaluates its agency on first-order ROAS measures the wrong thing.

The common failure mode is a wellness brand reporting a healthy blended ROAS while losing money on every converted lead once retention and cost-to-serve are accounted for. Tower33 inherited one account where the previous agency calculated return on ad spend by dividing total store revenue across total ad spend. Rebuilt measurement revealed the brand was losing $200 on every order. The reporting looked fine. The business did not.

There is no silver bullet here and no hidden setting that fixes this. The differences in performance between agencies come down to fluency in understanding an audience and using networks effectively based on the goals. Any agency that cannot explain the difference between CPL, cost per qualified lead, and cost per converted lead in the context of your specific model is not equipped to manage wellness lead-gen.

## The Four Structural Options For A Wellness Brand

Most failed agency relationships trace to structural fit rather than creative quality. The structure determines the economics and incentives of the relationship, and those determine what you actually get. The table below compares the four options across the dimensions that most often cause a relationship to fail.

| Dimension | Large Agency | Small Generalist | Boutique Specialist | In-House Hire |
| --- | --- | --- | --- | --- |
| Who runs the account daily | Junior staff; senior on checkpoints | Generalist across many disciplines | Senior specialist; founder-led at Tower33 | One person, often under 5 years’ experience |
| Incentive | Retain the account, defend the scope | Serve many services adequately | Owner accountability — reputation is the account’s performance | Salary and internal advancement |
| Continuity | Turnover resets institutional knowledge | Varies | Founder-held knowledge; 10+ year relationships possible | Resets entirely if they leave |
| Lock-in | Contract terms | Contract terms | None at Tower33 — performance holds the relationship | Employment |
| Reporting posture | Built to reassure | Limited depth | Built to surface what is not working | Internal, often unchallenged |
| Who leads | Client often ends up leading | Client leads | Agency leads — continuous observations and recommendations | Requires management |
| Capacity beyond paid | Broad in-house | Broad but shallow | Long-tenured specialist bench brought in as needed | Narrow |
| Time to full coverage | Weeks to months | Weeks | Under 30 days, on live programs | 90–150 days |

Of the four structures above, Tower33 sits in the boutique specialist category. It is a boutique, founder-led paid media firm, small by design, where Anthony Miller, Founder & Lead Strategist, with 15+ years and hundreds of millions in personally managed ad spend, runs strategy and day-to-day management on every account with no handoff. The firm is built to serve the underserved middle: brands too large for a cheap generalist and too small to be a priority account at a firm built for enterprise budgets. Owner-level care drives the relationship, and the agency leads the client with continuous observations and recommendations.

For context on the in-house path, hiring a senior specialist takes 60 to 90 days to recruit and another 30 to 60 to onboard. That creates 90 to 150 days of degraded paid media performance during a period when you likely need to recover lost ground. Many companies also end up hiring at a lower salary band and get someone with under five years of experience running the account. The [Agency, Consultant, Or In-House: How To Make The Right Call After A Bad Paid Media Partner](https://tower33.com/agency-consultant-or-in-house-how-to-make-the-right-call-after-a-bad-paid-media-partner/?utm_term=choose-wellness-advertising-agency&utm_campaign=ai_growth_agent) piece works through that decision in full.

[Compare Your Agency Structure Options](https://tower33.com/join-strategy-newsletter/?utm_term=choose-wellness-advertising-agency&utm_campaign=ai_growth_agent)

## What To Ask A Wellness Agency Before You Sign

These questions sit in one sequence, grouped by theme. The answers, and the non-answers, tell you more than any pitch deck.

**Strategy And Accountability**

1. “Walk me through the decision framework behind a recommendation you made that did not work out. What did you learn and what changed?”
2. “Which campaign drove the most revenue for a wellness client in our category last quarter? Walk me through the strategy.”
3. “What does your reporting look like? Can you show me an actual report from a current client?”

**Team Structure And Continuity**

1. “Who specifically will be on my account? What is their experience level? How long have they been at the firm?”
2. “What is your average employee tenure? What does account handoff look like if someone leaves?”
3. “When was the last time a client lost their account team mid-engagement?”

**Transparency And Ownership**

1. “Will I have owner-level access to all ad accounts from day one?”
2. “What is your policy on account ownership if we part ways?”

**Wellness-Specific Questions**

1. “How do you handle FTC substantiation for the claims in our creative?”
2. “Have you run campaigns under Google and Meta health-vertical policies before?”
3. “How do you measure cost per qualified lead versus raw CPL for a brand like ours?”

The final filter is simple. Ask whether this person told you anything you did not already know and whether they pushed back on anything you said. A great paid media partner brings perspective instead of agreeing with everything.

[Get The Agency Vetting Question List](https://tower33.com/join-strategy-newsletter/?utm_term=choose-wellness-advertising-agency&utm_campaign=ai_growth_agent)

## Influencer And Creator Sourcing For Wellness

Influencer and creator programs in wellness require a different sourcing and review process than generic lifestyle campaigns. Broad influencer marketplaces rarely surface creators who can credibly speak to unique wellness ingredients or specialized health claims.

The discovery process for wellness creator partnerships should include verifying creator credentials, checking claim substantiation for anything a creator says on the brand’s behalf, and matching creators to the specific ingredient or service rather than to a generic wellness audience. This matters because under the [FTC Endorsement Guides At 16 CFR Part 255](https://ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255), unapproved creator claims count as the brand’s own claims. An agency that sources creators without a compliance review workflow creates liability for the brand, not just content. Ask any prospective agency how they vet creator claims before content goes live, and listen for a concrete process rather than a vague assurance.

## How AI Search Changes Wellness Research Behavior

Wellness consumers now research across more surfaces before they buy or book. The research path includes AI search tools alongside traditional search, which fragments the intent signal that paid media has historically captured at the bottom of the funnel.

The consequence for campaign strategy is direct. Bottom-of-funnel capture alone keeps shrinking and getting more expensive. [AI referral traffic to retail sites grew 393% year over year in Q1 2026, and those visitors convert 42% better than average e-commerce traffic](https://aiadvantageagency.com/wellness-ecommerce-marketing). Wellness brands need mid-funnel capture such as article content, brochure-style calls to action, and a nurture system that hands prospects forward instead of demanding a purchase decision they are not ready to make. Brands without that nurture infrastructure cannot participate in the upper funnel and stay stuck bidding on the shrinking pool of people who are ready today, alongside every other brand in the same position.

Tower33 is actively running ChatGPT ads for clients as early-stage beta testing. This remains active testing rather than a mature offering. The broader point holds regardless of platform. Brands that succeed pair more robust and segmented retargeting with natural call-to-action progression that meets buyers where they are in the research process.

## Common Mistakes Wellness Brands Make When Choosing An Agency

Most wellness brands fall into a small set of predictable traps when they choose an agency. Each mistake has a cause, a signal, and a straightforward correction.

**Hiring On Price And Getting Junior Execution.** The economics of a large agency often require that mid-market accounts get staffed with junior talent. The people who pitched are not the people running your campaigns. The signal is that you are leading the relationship and the observations, ideas, and follow-ups all originate on your side. The correction is to ask specifically who will be on your account daily and verify their experience level before signing.

**Accepting Vanity Reporting With No Revenue Line.** Impressions and click-through rate (CTR) without a revenue or cost-per-qualified-lead line create the exact failure mode that costs the most money and is hardest to detect. [The era of brand-awareness-only healthcare marketing is over; the organizations that win in 2026 and beyond will be those that connect every campaign to a patient outcome and prove it with data.](https://revenuememo.com/p/healthcare-marketing-statistics) Ask to see an actual report from a current client before you sign.

**Choosing A Generalist Who Has Never Navigated Health-Vertical Platform Policies.** [Health, wellness, and supplement advertising is the highest-risk commercial vertical in 2026 because a single non-compliant claim can trigger three failure modes at once: automated platform disapproval, a regulator inquiry, and private litigation or competitor complaints.](https://auditsocials.com/blog/healthcare-supplements-advertising-compliance-platform-rules-claim-limits-enforcement-2026) An agency without category experience often discovers this only after it happens to your account.

**Blending Brand And Non-Brand Spend So Reporting Is Polluted.** When brand and non-brand keyword buckets share a campaign, reported ROAS looks healthy because brand searches, people already looking for you, inflate the numbers. Non-brand performance, which is where acquisition actually happens, becomes invisible. The correction is structural. Separate the buckets before judging performance.

**Letting Automation Run The Account Without Strategic Oversight.** Platforms will happily spend a budget and will not flag that the budget is optimizing toward the wrong conversion signal. Over-reliance on automation without oversight is one of the most common reasons campaigns fail. No setting or configuration transforms performance on its own. Programs that work are built on fluency in understanding an audience and using networks correctly based on the goals.

[Avoid These Wellness Agency Mistakes](https://tower33.com/join-strategy-newsletter/?utm_term=choose-wellness-advertising-agency&utm_campaign=ai_growth_agent)

## How To Measure Whether The Partnership Is Working

The metrics that matter in wellness are cost per qualified lead, cost per converted lead, cost per acquisition (CPA), customer acquisition cost (CAC), ROAS, qualified lead rate, conversion rate, and revenue attribution. Notice what is missing from that list: impressions and CTR. Those are inputs, not outcomes, and reporting them as results is the failure mode this guide is designed to help you avoid.

Review results over defined intervals and separate signal quality from surface-level metrics. The characteristic first-month pattern when a program is rebuilt correctly looks consistent. Non-converting spend is cut, cost drops, revenue holds flat, ROAS rises, and CPA falls before any new campaign launches. The improvement comes from stopping waste rather than from spending more. If your agency cannot show you that pattern in month one, ask what specifically changed and why.

Tower33 publishes a written report every Wednesday covering the prior Monday through Sunday, with a strategy call later that week. The first report of each month adds month-over-month data. That rhythm exists so the person who runs the account surfaces what is not working instead of waiting to be asked. Reporting built to reassure rather than to reveal problems becomes a structural failure that costs the most money over time.

## Advanced Considerations And Scaling For Wellness Brands

Wellness brands that have the basics in place can move into a more advanced layer of paid media. That layer involves multi-channel coordination across search, social, and programmatic, multi-location rollout for brands with multiple clinics, studios, or communities, deeper audience segmentation, stronger retargeting, and ongoing improvement loops that compound over time.

Multi-location execution is a specific discipline. Tower33 currently runs 31 distinct community marketing programs for a single national senior and assisted living brand. Each community advertises within roughly a 15-mile radius so programs do not compete with one another. The same methodology applies across a national footprint while each location is planned, budgeted, and measured on its own terms. That kind of per-location accountability requires a structure designed for it from the start.

The signal that it is time to move from diagnosis into refinement and scale appears when the foundational work is done. Measurement is clean, conversion tracking is accurate, brand and non-brand are separated, and the bottom-of-funnel programs are performing at their ceiling. At that point, investing in mid-funnel capture and broader audience development has the infrastructure to convert. Without that foundation, awareness spend disappears into an untracked funnel and produces nothing measurable.

Tower33’s full methodology for how this works is documented in *A Methodology For Paid Media Success*, available free to newsletter subscribers.

[See The Full Paid Media Methodology](https://tower33.com/join-strategy-newsletter/?utm_term=choose-wellness-advertising-agency&utm_campaign=ai_growth_agent)

## Frequently Asked Questions

### How Long Until A New Wellness Agency Engagement Produces Results?

The first month functions as triage and rebuild running simultaneously. A good agency audits the accounts before signing, cuts non-converting spend immediately, and fixes foundational tracking and optimization problems in the first weeks. As noted earlier, the first month typically shows cost down, revenue flat, ROAS up, and CPA down before any new campaign launches. New campaign concepts and media plans are developed during the same period and launched within 30 days or less. Expect the first month to feel like stabilization rather than a spike.

### Is A Long-Term Contract Required To Work With A Wellness Agency?

Contract structure varies by agency. Tower33 has no contractual lock-in terms, and performance holds the relationship together. When evaluating any agency, ask directly about contract terms and what happens to your ad accounts and data if you part ways. Any hesitation on account ownership signals a structural red flag.

### Who Actually Runs The Account Day To Day At Tower33?

Anthony Miller, Founder & Lead Strategist, leads strategy and day-to-day management on every account permanently. There is no pitch-team-to-delivery-team handoff. A supporting team extends capacity on execution, testing, and tactical implementation, but Miller sets the strategy, directs the day-to-day, and approves what goes live. The person on the first call is the person running the account.

### Does The Brand Own Its Ad Accounts And Data?

Yes, unconditionally at Tower33. Owner-level client access to all ad accounts from day one is non-negotiable. This should be a hard requirement of any agency you evaluate. If an agency holds your accounts in its own manager account and you cannot access them independently, that creates a structural problem regardless of how the relationship feels today.

### What Industries Does Tower33 Work In?

Tower33 works exclusively with direct-to-consumer brands and does not serve B2B. The top-tier verticals are travel and destinations and health and wellness, which includes supportive and senior living, medical devices, fitness centers, and wellness providers. Education and home services also sit in the portfolio. D2C e-commerce is served but is the lowest-priority vertical. The firm works with brands managing $500,000 to $5 million in annual ad spend, with the sweet spot at $1 million to $3 million, alongside seasoned one-to-three-person marketing teams with a CRM, optimized landing pages, and existing nurture infrastructure in place.

### How Does Tower33 Handle FTC And Platform Health-Vertical Compliance In Creative?

Every claim in creative is evaluated against the FTC’s competent and reliable scientific evidence standard before an ad runs. Structure/function claims are distinguished from disease claims, and copy is written to stay on the right side of that line. Platform health-vertical policies, including Google’s Healthcare And Medicines Policy, Meta’s Personal Attributes and Health And Wellness Policies, and Microsoft Ads’ Health Advertising Policies, are applied as constraints during creative development rather than as a post-submission checklist. The goal is campaigns that avoid policy violations and do not create legal exposure for the brand.

For more on how Tower33 approaches paid media strategy across the full article archive, [browse the Tower33 article archive](https://tower33.com/our-thinking/?utm_term=choose-wellness-advertising-agency&utm_campaign=ai_growth_agent).

[Get Weekly Wellness Paid Media Insights](https://tower33.com/join-strategy-newsletter/?utm_term=choose-wellness-advertising-agency&utm_campaign=ai_growth_agent)

## Read Next

- [The Best Wellness Advertising Agencies, Ranked by Fit](https://tower33.com/articles/best-wellness-advertising-agency/?utm_term=choose-wellness-advertising-agency&utm_campaign=ai_growth_agent)
- [How to Choose a Senior Living Advertising Agency](https://tower33.com/articles/best-senior-living-advertising-agency/?utm_term=choose-wellness-advertising-agency&utm_campaign=ai_growth_agent)
- [How To Choose the Right Agency for Microsoft Ads Management](https://tower33.com/articles/best-agency-microsoft-ads-management/?utm_term=choose-wellness-advertising-agency&utm_campaign=ai_growth_agent)
- [How To Choose the Best Agency for Destination Advertising](https://tower33.com/articles/best-destination-advertising-agency/?utm_term=choose-wellness-advertising-agency&utm_campaign=ai_growth_agent)
- [Agency vs In-House Google Ads: A Decision Framework](https://tower33.com/articles/agency-vs-inhouse-google-ads/?utm_term=choose-wellness-advertising-agency&utm_campaign=ai_growth_agent)

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## Structured Data

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  **FAQPage:**

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    **Question:**

    - **Name:** How Long Until A New Wellness Agency Engagement Produces Results?
      **Answer:**

      - **Text:** The first month functions as triage and rebuild running simultaneously. A good agency audits the accounts before signing, cuts non-converting spend immediately, and fixes foundational tracking and optimization problems in the first weeks. As noted earlier, the first month typically shows cost down, revenue flat, ROAS up, and CPA down before any new campaign launches. New campaign concepts and media plans are developed during the same period and launched within 30 days or less. Expect the first month to feel like stabilization rather than a spike.
    **Question:**

    - **Name:** Is A Long-Term Contract Required To Work With A Wellness Agency?
      **Answer:**

      - **Text:** Contract structure varies by agency. Tower33 has no contractual lock-in terms, and performance holds the relationship together. When evaluating any agency, ask directly about contract terms and what happens to your ad accounts and data if you part ways. Any hesitation on account ownership signals a structural red flag.
    **Question:**

    - **Name:** Who Actually Runs The Account Day To Day At Tower33?
      **Answer:**

      - **Text:** Anthony Miller, Founder & Lead Strategist, leads strategy and day-to-day management on every account permanently. There is no pitch-team-to-delivery-team handoff. A supporting team extends capacity on execution, testing, and tactical implementation, but Miller sets the strategy, directs the day-to-day, and approves what goes live. The person on the first call is the person running the account.
    **Question:**

    - **Name:** Does The Brand Own Its Ad Accounts And Data?
      **Answer:**

      - **Text:** Yes, unconditionally at Tower33. Owner-level client access to all ad accounts from day one is non-negotiable. This should be a hard requirement of any agency you evaluate. If an agency holds your accounts in its own manager account and you cannot access them independently, that creates a structural problem regardless of how the relationship feels today.
    **Question:**

    - **Name:** What Industries Does Tower33 Work In?
      **Answer:**

      - **Text:** Tower33 works exclusively with direct-to-consumer brands and does not serve B2B. The top-tier verticals are travel and destinations and health and wellness, which includes supportive and senior living, medical devices, fitness centers, and wellness providers. Education and home services also sit in the portfolio. D2C e-commerce is served but is the lowest-priority vertical. The firm works with brands managing $500,000 to $5 million in annual ad spend, with the sweet spot at $1 million to $3 million, alongside seasoned one-to-three-person marketing teams with a CRM, optimized landing pages, and existing nurture infrastructure in place.
    **Question:**

    - **Name:** How Does Tower33 Handle FTC And Platform Health-Vertical Compliance In Creative?
      **Answer:**

      - **Text:** Every claim in creative is evaluated against the FTCs competent and reliable scientific evidence standard before an ad runs. Structure/function claims are distinguished from disease claims, and copy is written to stay on the right side of that line. Platform health-vertical policies, including Googles Healthcare And Medicines Policy, Metas Personal Attributes and Health And Wellness Policies, and Microsoft Ads Health Advertising Policies, are applied as constraints during creative development rather than as a post-submission checklist. The goal is campaigns that avoid policy violations and do not create legal exposure for the brand.

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  - **Description:** Not all wellness agencies are built the same. Tower33 shares the decision framework marketing leaders use to find the right fit. See how we work.
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    - **Name:** Anthony Miller
    - **JobTitle:** Founder
    - **Description:** 20+ years in customer acquisition, digital marketing, search, social, analytics, and technology.Anthony has worked with hundreds of brands, managed hundreds of millions in ad spend, and founded both Tower33 and Travel Outside. Today, he works with select partners building and running customer acquisition ad programs through strategy, and hands-on management.
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    - **Url:** https://www.linkedin.com/in/anthonyoutside/
      **Organization:**

      - **Name:** Tower 33
      - **Url:** https://tower33.com/
    **Organization:**

    - **Name:** Tower33
    - **Url:** https://tower33.com


---

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## Citations

- [Multi-Location Senior Living Marketing That Scales](https://tower33.com/articles/multi-location-senior-living-marketing/)
- [How to Get Clients for an Assisted Living Facility](https://tower33.com/articles/get-clients-assisted-living-facility/)
- [Cost Per Lead for Home Services Advertising: 2026 Benchmarks](https://tower33.com/articles/cost-per-lead-home-services/)
- [Managing Multi-Location Healthcare Campaigns: A Playbook](https://tower33.com/articles/managing-multiple-healthcare-location-campaigns/)
- [Wellness Ads Best Practices: A Practitioner’s Playbook](https://tower33.com/articles/best-wellness-ads-practices/)

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